Below are the proven techniques that you can apply to your website to increase your sales numbers in a few months. There are plenty of effective ways you can use to skyrocket your online sales like paid advertising on online platforms by targeting your target customers and optimizing your website for more conversions by applying CRO (Conversion Rate Optimization) techniques. Here we discussed major sales improvement tips to boost your product sales.

Do blogging

If you don't have a blog yet, then start a blog for your business as soon as possible. A blog acts as your lead generation machine and helps to generate new leads and sales. To get the most out of your blog, publish exceptional blog posts by targeting keywords that your audience uses to search for your products on Google.

You can publish posts like tutorials, listicles, and tips to educate your audience and convert them into customers. B2B Brands like Hubspot, Ahrefs, Buffer, Copyblogger, and Kissmetrics all used their blog to drive traffic to their website and product pages which converted into more sales and revenue.

Advertise Your Business

The fastest way to boost your online sales is to advertise your business on multiple online platforms like search engines, social media channels , and third-party websites. Running effective ad campaigns brings you more returns on your marketing spend as well as higher profits.

You can begin with different ad campaigns like PPC ads, CPM ads, video ads, display ads, image ads, etc. As a reliable digital marketing service provider, we also help you drive more sales and profits from your ad budget by running revenue-driving ad campaigns. Contact us now to get free consultation for marketing your business online.

Write a clear sales copy

When your customers land on your website, you should not confuse them with complex and irrelevant sales content on your page. If you do this mistake, then they immediately bounce away and land on your competitor's site and end up purchasing their products.

Your sales copy must be clear, and short and should help them to understand your offerings easily. To get more conversions from your sales copy, mention the benefits your customers can get from your product and how your product is better than your competitors. Good sales copy not only increases sales but also the overall conversion rate.

Do A/B testing regularly

If you notice leading e-commerce brand Amazon, improved their website conversions a lot compared to their initial era. The main reason is they spend millions in testing and experimenting with different elements in their website and app like testing CTA buttons, visuals, copy, colors, landing pages, pricing structure, etc.

The A/B testing is known as the testing of two different variations of the same element. For example, a major European
E-Commerce brand increased its sales on product pages by 35.81% by changing its CTA button color from blue to green.

Optimize your website for search engines

Search engines like Google, Bing, and Yahoo are great for driving thousands of organic traffic to your website. Moreover, visitors who come from search engines convert better than visitors who come from other sources like social media platforms and third-party websites.

Because the search engine traffic is highly targeted and drives visitors and sales for the long term. This is the reason why businesses are spending millions on Search engine optimization and search engine marketing. You can even hire us to rank your website on top of Google with our affordable SEO services.

Speed up your website

No matter how good your products and services are, if your site is too slow to load, then you end up losing potential buyers and sales. Because your audience didn't wait too long to see your website opening and they want your site to load faster in seconds.

According to a study, 40% of people leave a website if it takes more than 3 seconds to load. By optimizing your site speed, you can retain more visitors which results in increased sales.

Run Retargeting ads

When visitors leave your website without purchasing your products, you can re-engage them by executing Retargeting ads. With remarketing, e-commerce brand 1250Ships.com made a 3,879 ROI from their Google retargeting ads.

Unlike most ad campaigns, retargeting ads are easy to manage, save you more time, generate more click-through rates and yield higher Returns from your ad budget. You can also seek us to run winning and high sales-generating retargeting ads to improve your sales and revenue numbers.

Implement PWA

PWA or Progressive Web App when implemented to your website gives an app-like experience to your users. The major benefits of PWA are (1) it improves your site loading speed, (2) can run offline, (3) push notifications enabled, and (4) improved website performance.

There are many success stories on the internet that show great results in website sales and conversions after converting a website into PWA. After implementing PWA, Pinterest increased its user-generated ad revenue by 44% and the Indian online movie ticket booking platform BookMyShow increased its conversions by 80% and loaded its site within 3 seconds.

Promote your products on Pinterest

Forgot Facebook and Instagram, Pinterest is the most promising platform for e-commerce businesses to increase product sales without a big investment in paid ads.

Especially this is true if you are selling fashion, beauty, food, household, and consumer electronic goods. as they are popular categories on the platform.

The majority of pinners are decision-makers and possess $50 of average sales orders compared to all other social media platforms. Specifically, retail brands saw a 2x higher ROI on their promoted pins.

Luxury fashion brand Nordstrom is one of the early adopters of the platform and currently has over 5 million followers. The brand saw great positive results and significant improvement in its site traffic by adding a pin-it button to its products and pinning regularly on Pinterest.

Cross-selling

You can sell more products and services to the same customer by applying high-converting cross-selling techniques. With cross-selling, you can double or triple your overall sales and revenue volume when applied rightfully. If you're a
business services provider, then you can lift your sales volume by selling add-on services. If you have an e-commerce store, then cross-sell related products to the customer. Use data analytics to power up your cross-selling strategy by analyzing your customer interaction with your website.